We are delighted to announce that Recrytera and its partner ATA Online have been awarded the ‘Asia Regional Implementation of the Year’ prize by the Asia division of the prestigious Association of Test Publishers (A-ATP).
This recognition not only testifies to the quality of our technological solution, but also to our ability to operate on an international scale within the Asia-Pacific region.
The event’s context
The A-ATP is the ATP’s regional division dedicated to the Asia-Pacific area. Its purpose is to promote the development of assessment, test publishing and delivery practices that align with local needs while meeting international standards.
The A-ATP’s annual conference, which will be held in Hong Kong from 2 to 4 November 2025, is a key event for education, certification, testing and digital assessment professionals in Asia.
During the ceremony, awards were presented to projects that demonstrated innovation, operational impact, quality of solutions and regional scope.
Why is this award so significant?
Winning the ‘Asia Regional Implementation of the Year’ award means that the project had a measurable impact, was implemented on a regional scale, and was highly innovative. In particular:
- It has demonstrated that our adaptive assessment platform is not just theoretical, but has been successfully implemented in several countries across the Asia-Pacific region.
- It has shown how technology can be scaled up and adapted to different cultural and regulatory contexts while complying with local and international best practice.
- It has also enhanced our expertise in combining technical, psychometric and operational know-how in a global environment.
In a rapidly evolving market moving towards digital assessment, adaptive testing, and the integration of learning and assessment, this recognition further establishes our company’s reputation for excellence in the sector.
What does this mean for Recrytera?
This award marks several important milestones for us:
- Firstly, it confirms our leadership, as we are recognised as an international player capable of designing and implementing adaptive and digitised assessment solutions on a regional scale.
- It is also a stimulus for the future: The Asia-Pacific region is a rapidly expanding area for digital assessment, training, and certification. This recognition puts us in a strong position to continue innovating and growing.
- It enhances our partner ecosystem, recognising the central role of our collaboration with ATA Online in enabling us to tackle operational and technical complexities.
- Thanks to this recognition, we can talk about our experience and expertise in international contexts with greater credibility, facilitating our entry into new countries and regions.
What are the award-winning project’s most important elements?
Without disclosing confidential information, we can highlight some of the factors that contributed to the project’s success:
- The implementation of adaptive testing, which enables the test path to be customised based on candidate performance, thereby improving the efficiency and accuracy of measurement.
- The project was deployed across multiple Asian countries, with local requirements such as language, regulations and infrastructure being managed without compromising the consistency of the technological framework.
- The deployment of scalable and secure solutions capable of operating in culturally diverse environments to a high standard.
- A focus on innovation meant that the proposal was not just ‘digital’, but incorporated components that made the assessment more modern, flexible and tailored to the needs of test takers and organisations.
Looking ahead: the next steps
The recognition of A-ATP motivates us to continue along these lines:
- Further extend adaptive assessment capabilities, perhaps integrating more advanced analytics models or elements of artificial intelligence (where permitted) to improve personalisation and feedback.
- Expand our geographical presence in other Asia-Pacific countries and strengthen the localisation of our solutions: language, culture, regulations.
- Consolidate our partnership with ATA Online and other regional players to build an integrated ecosystem of assessment, training and certification.
- Communicate results: showcase case studies, effectiveness metrics and customer success stories to strengthen our market position.
Special thanks go to the entire Recrytera team and our partner, ATA Online, for their commitment, vision, and the high quality of their work. This award is a shared achievement that highlights our customer-centric approach, technological innovation, and international operations.
In an increasingly digital, global and competitive landscape for assessments, being recognised by an organisation such as A-ATP confirms that we are heading in the right direction with our proposal, which combines technology, psychometrics and international implementation.
We are excited about the future and are determined to continue innovating for our customers.
